This can be particularly handy for a user scanning their mobile phone for quick results, as they can get in touch or find out where you are while they’re out and about. They can navigate to your website, find directions, or give you a call, with minimal effort. Once the user has found the information they were after, they can make the next step right away by clicking one of the buttons on the listing. The listing also features a reviews section, where customers can rate your business out of five stars, and leave their feedback. While most people aren’t going to visit an accountant for their office interior alone, adding photos can add a sense of trust, reassuring web users that you really do exist and you’re located where you say you are. You could add photos of your office, too. It’s a good place to include your logo, so the Google listing feels more connected with your website and any other brand material. Google My Business allows you to add your business’s name, location and contact details along with photos and a link to your website. Plus, Google My Business includes search insights to help you monitor your performance, so you can see how your listing is doing. It’s a great opportunity to reach a prominent position on search results, with relatively little work.Īccording to Google, businesses that verify their information through the tool are also twice as likely to be considered reputable. If you want your business to appear on local search results, setting up a listing on Google My Business – as part of your overall SEO strategy – is often the best place to start. Or, if you search for a specific business, it may appear as a box on the right with a logo and information.īoth are versions of Google My Business results. If you’ve searched for something based on location, for instance, you might have seen a list of three businesses under a map at the top of the page. You’ve probably seen Google My Business results before without giving them much thought. It’s free to use, and you can set up or claim a listing to manage the details that appear for your firm, including your business’s name, location, contact details and opening hours. Google My Business is an online directory which displays key information about businesses alongside their location, or locations, on Google Maps. That’s hard to achieve in the competitive world of search rankings, but by taking advantage of Google’s directory tool, Google My Business, you can make sure the right information about your firm is easy to find. If someone searches for an accountant and you can give them useful information and a brand that stands out before they even get to your website, you’ll have made a good start. What do they have in common? Google My Business. First impressions count, and that goes for accountants as much as any other business.
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