In our latest report on the Restaurant, Food & Beverage industry, we examine the total share of voice for several leading soda brands.Ĭonversation around Coke was over 2.5 times greater than that of Pepsi. The data dumpįirst off, let’s look at the conversation as a whole. This is the Coke vs Pepsi Social Presence Showdown. The following analysis examines the ancient soda feud using organically occurring Twitter conversations. So if the difference between these sodas is so marginal that it warrants a blindfolded taste test, then it’s likely that it’s the branding that will ultimately play a big role in consumers’ decisions. Yet beyond the interaction of the fizzy soda against our palates there is another reaction affecting our tastes.Īs any marketer will point out, a consumer’s experience is also influenced by every exposure to the brand’s messaging along the way. Furthermore, as Malcolm Gladwell points out, there are a few qualms with the methodology of the “sip test,” which was put on by PepsiCo. Of course, identifying which product is preferred is not really that simple. The general consensus from the taste test was that Pepsi was better. The contention that exists between the two brands is best characterized by the well-known Pepsi Challenge, which asks strangers to sit down blindfolded, try both products, and decide once and for all which is superior. Maintaining a near duopoly on soda products, Coke and Pepsi are natural enemies. We are pleased to introduce the first in a new Brandwatch blog series, pitting brand against brand in a social presence showdown.įor our inaugural post, what more appropriate place to begin than with the two most heated rivals in the beverage business: Coca-Cola and PepsiCo.
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